About Us
About Us: The Story of BerberLuxe
Our Roots & Authentic Identity
Founded by Hassan Jimi, BerberLuxe is a dedicated artisanal house specializing in authentic, custom Moroccan rugs and handcrafted Berber textiles. We are not intermediaries or resellers; we are direct producers and proud custodians of Morocco’s rich weaving heritage.
Every piece we offer is a unique masterwork, hand-knotted by skilled women artisans in our partner workshop nestled in the heart of the Moroccan Atlas Mountains. By blending ancient Amazigh tribal traditions with contemporary aesthetics such as Quiet Luxury, Japandi, and modern minimalism, we bring timeless soul and authentic character into homes around the world.
Direct Production: From Workshop Looms to Your Home
At BerberLuxe, we personally oversee every step of the traditional hand-knotted production cycle:
Premium Raw Materials: We carefully select and purchase high-quality, organic local wool, ensuring the rich texture, softness, and durability that define a true heirloom rug.
True Hand-Knotted Craftsmanship: Unlike mass-produced or hand-tufted alternatives, our rugs are meticulously hand-knotted on traditional vertical looms by master artisans who have inherited this sacred craft over generations.
Natural Washing & Abrash Character: We use traditional washing techniques that allow the wool to reveal its unique, natural color variations—the beautiful “Abrash” effect that is the hallmark of authentic, hand-spun wool.
Rigorous Quality Control: Every bespoke design and custom order undergoes a final, meticulous personal inspection by Hassan Jimi before being securely dispatched from Morocco to our international clientele.
Our Fair Trade Commitment & Social Impact
We stand firmly for ethical production, transparency, and fair trade principles. By supporting our partner weaving communities and empowering local women artisans, BerberLuxe provides sustainable, fair wages and helps preserve a centuries-old heritage. Your investment does not just decorate a room—it supports the women who weave their stories into every thread and keeps an ancient craft alive for future generations.
Contact & Corporate Information
Note for International Customers: All international orders are dispatched directly from our production facilities in Morocco via premium global couriers. Customers are responsible for all applicable customs duties and local VAT upon arrival.
Founder & Owner: Hassan Jimi
Artisanal Production Workshop: Atlas Mountains located in (Mrirt Village Khenifra Province) Morocco
Email: [email protected]
Phone: +1 (234) 529 3299
Let's Create Something Timeless
Whether you are looking to redesign a single room or curate a collection of textiles, I would love to hear about your vision.
